Carmela — Brunch & Bistro.
Brand identity · In progress
A brand identity in development for a brunch and bistro in Autlán, Mexico, combining custom lettering, warm colours and thoughtful applications across menus and printed materials.
The project.
Carmela is a brunch and bistro project in Autlán, Mexico. The identity is being developed to convey a warm, welcoming character, with a visual language that can carry across menus, signage and other brand materials.
The approach.
The visual direction pairs a custom-drawn wordmark with warm terracotta and cream tones. Horizontal and circular logo versions give the identity flexibility across different formats, while keeping a consistent, recognizable character.
